The Bone & Biscuit Co. is more than just a pet store—it’s a proudly Canadian-owned, community-rooted brand that champions quality, education, and meaningful service. In times of economic uncertainty, investing in a resilient and growing franchise like the Bone & Biscuit offers a purpose-driven path to building a business that makes a difference.
The Canadian Pet Industry Continues to Thrive The pet industry in Canada has demonstrated resilience, with pet owners continuing to prioritize high-quality nutrition and care: – The Canadian pet food market was valued at approximately USD $4.79 billion (≈ CAD $6.51 billion) in 2024 and is projected to reach USD $7.2 billion (≈ CAD $9.79 billion) by 2032, growing at a compound annual growth rate of 4.5%. (Verified Market Research) – Pet store revenue in Canada is expected to grow at a compound annual growth rate of 5.6%, reaching CAD $4.6 billion by 2024. (IBIS World) |
Canadian Shoppers Prioritize Local and Quality
Canadians continue to support local businesses and prioritize Canadian-made products:
- 71% of Canadians are willing to pay more for Canadian-made products, with 76% stating they’d pay 5–10% more. (Retail Insider)
- The Canadian human-grade pet food market generated USD $87.8 million (≈CAD $119.4 million) in 2024 and is projected to reach USD $144.5 million (≈CAD $196.5 million) by 2030, growing at a compound annual growth rate of 8.6%. (Grand View Research)
- The pet raw food market is projected to grow from USD $3.68 billion (≈CAD $5.01 billion) in 2024 to USD $4.23 billion (≈CAD $5.76 billion) in 2025 globally, at a compound annual growth rate of 15.1%. (The Business Research Company)
Your Competitive Advantage Unlike larger, corporate-owned pet retailers the Bone & Biscuit Co. is built for the modern franchisee – flexible, community-focused and committed to providing human-grade, high quality products that help pets live their longest, healthiest and most vibrant lives. Trusted Canadian Suppliers We proudly partner with Canada’s top pet brands, ensuring franchisees have access to high quality, locally sourced products that align with customer demand.Our brand portfolio includes brands like:Adored Best Apothecary, Canadian Naturals, Earth Rated, Granville Island Pet Treatery, Petcurean (Go and Now), Horizon, K9 Choice, PureBites, Carna4, Big Country Raw, Bold by Nature, Smack, Red Dog Blue Kat and many more. Resilient and Sustainable Business Model With 65 locations nationwide, we maintain flexibility and adaptability compared to competitors with larger store counts.Our product team continuously negotiates strong margins with suppliers to protect our franchise partners from price fluctuations and maximize profitability.Our neighbourhood-focused approach fosters strong brand loyalty and customer retention. Proven Marketing Strategies for Franchise Success In 2025, the Bone & Biscuit Co. is enhancing its marketing and brand initiatives which includes:Expanding our social media presence, focusing on Tik Tok and Instagram and executing emotionally-driven campaign messaging.Continuing to modernize our branding by partnering with marketing experts to create a fun, engaging experience that resonates with today’s pet-loving customer.Launching “Proudly Canadian” campaigns to reinforce local loyalty and ultimately drive foot traffic. Unmatched Support for Franchise Partners The Bone & Biscuit Co. is committed to the success of every franchisee:Providing ongoing operational and marketing support to optimize store performance.Offering comprehensive training programs to equip franchisees and their teams with product expertise and sales strategies.Facilitating access to a strong national network that benefits from collective buying power, marketing leverage and shared best practices. |
![]() |
Why Now is the Right Time to Invest
With ever changing tariff discussions on U.S. imports and shifting economic conditions, the demand for trusted Canadian brands is stronger than ever. As a local, homegrown brand, the Bone & Biscuit Co. is uniquely positioned to benefit from this trend, offering our franchise partners a stable, resilient, and proven business model.
Take the Next Steps with the Bone & Biscuit Co.
Are you ready to build something lasting—where you lead with purpose, support your local community, and make an impact daily?